Product Strategy
(UX + Business + Roadmap)
DESIGN WITH INTENTION | DESIGN WITH PASSION DESIGN WITH INTENTION | DESIGN WITH PASSION DESIGN WITH INTENTION | DESIGN WITH PASSION DESIGN WITH INTENTION | DESIGN WITH PASSION DESIGN WITH INTENTION | DESIGN WITH PASSION DESIGN WITH INTENTION | DESIGN WITH PASSION DESIGN WITH INTENTION | DESIGN WITH PASSION DESIGN WITH INTENTION | DESIGN WITH PASSION
Luiz Eduardo
DESIGN WITH PASSION | DESIGN WITH INTENTION DESIGN WITH PASSION | DESIGN WITH INTENTION DESIGN WITH PASSION | DESIGN WITH INTENTION DESIGN WITH PASSION | DESIGN WITH INTENTION DESIGN WITH PASSION | DESIGN WITH INTENTION DESIGN WITH PASSION | DESIGN WITH INTENTION DESIGN WITH PASSION | DESIGN WITH INTENTION DESIGN WITH PASSION | DESIGN WITH INTENTION
ABOUT
I'm Luiz Eduardo Eugênio, a Senior Product Designer with over five years of experience building digital products that connect strategy, experience, and outcomes.
I work end to end across the design process—from discovery to delivery—turning complex challenges into intuitive, scalable, and visually refined solutions for web and mobile.
My practice blends product vision, depth in UX, visual excellence, and attention to detail, always focused on crafting experiences that deliver real value for users and businesses.
WHAT I'M GOOD AT
End-to-End Product Design
(Discovery → Delivery)
UX Research
(Qual + Quant + Insights)
Interaction Design
(Flows · Microinteractions)
Design Systems
(Architecture · Tokens)
High-Fidelity Prototyping
(Realism · Fast Validation)
Information Architecture
(Hierarchy · Journeys)
AI-Augmented Design
(Discovery · Synthesis · Ideation)
Stakeholder Management
(Leadership · C-Level Influence)
MVP Definition
(Prioritization · Scope)
Pixel-Perfect Visual Craft
(Consistency · Execution Quality)
Cross-Functional Leadership
(Product · Engineering · Business)
EDUCATION
Aldeia.cc
UX Design Bootcamp · Apr – Jun 2024
Cruzeiro do Sul Virtual
Bachelor of Technology in Product Design
DOWNLOAD MY CV
FAQ
Depends on the problem. But people usually call me when product, experience, and business finally need to talk to each other.
Enough to know the issue is rarely a lack of screens... and almost always a lack of clarity.
No. Interface is a consequence. My work starts much earlier: understanding problem, behavior, context, and opportunity.
If it were only about making things look pretty, my work would end on Dribbble.
Yes. And I still ask the questions that usually no one wants to ask.
Yes. From products being born from scratch to platforms that already need to scale without breaking everything.
I do. But as far as I know, no AI still replaces repertoire, good judgment, and obsession with detail.
Data is inconclusive. Therapy is recommended.
If it is wrong, yes. If it is right... probably also.
I do not design screens. I design decisions.
I do. But "for yesterday" should never mean "without strategy".
Even better. Memorable products rarely start with safe ideas.